广告的好处

• Advertising is a key part of modern business
• Companies need to tell customers about their products and services
• Advertisements inform us about the choices we have
• Advertising is a creative industry that employs many people
• Without advertising we would have less choice
• Without advertising there would be higher unemployment
• Advertising is a form of modern art
• People enjoy adverts

广告的弊端

• Advertising manipulates people
• It aims to persuade people that buying a product will make them happier
• Advertisers focus on selling a brand image
• They use glamorous, successful people
• We now live in a consumer culture
• We are persuaded to follow the latest trend
• We are encouraged to associate certain brands with a higher status
• Advertisers often aim their marketing at children
• Children can easily be influenced by
• Children put pressure on parents to buy them things

广告观点

• Advertising should be regulated
• Advertising aimed at children should be controlled or even banned
• Unhealthy foods should not be marketed in a way that attracts children
• Products that can be risk to health should display warnings
• In some countries it is illegal to advertise cigarettes on television
• Warnings must be displayed on cigarette packets
• However, advertising is necessary in free market economies
• It creates demand for products
• Governments should only censor false information or products that are harmful